Surveys are helpful tools; questions could be open-ended or closed-ended. Negative issue surveys and interviews current is that the solutions may be biased, due to wording within the survey or on face-to-face interactions. Focus teams, about 8 to 12 individuals, could be useful as a result of a number of points could be addressed in depth. With such a small pattern measurement, it is hard to know if the higher public would react the identical method as the main focus group. Observation can actually help an organization acquire insight on what a shopper actually desires.
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